My nine-year old daughter was reading the story of how Newton discovered the Theory of Gravity when her curiosity led her to ask me the age old question – “Dad, where do ideas come from?”
The story of how Sir Isaac Newton discovered the Theory of Gravity portrays a very romantic image of where great ideas come from. You can almost visualize Newton sitting down under the apple tree, contemplating the universe, when suddenly—boink! An apple fell on his head—bam…Newton discovers the Theory of Gravity. But is this a true story? Do ideas really fall from the sky? Are ideas merely a chance of serendipity? Do we get our best ideas when we are not thinking or trying?
It’s a nice feel good story, but sadly, the reality couldn’t be further from the truth. Newton did not discover gravity because an apple fell on his head. Newton had been working on the gravitational pull and orbital paths for a number of years before he published his Theory of Gravity in his work Principia. The fall of an apple was simply the context he used to explain his discovery. Newton did not discover the Theory of Gravity because an apple fell on his head, but rather because he was actively looking for ideas to explain the effects of gravity. Nobody knows for sure whether an apple really was involved in his epiphany, but what is definitely known is that Newton got this idea because he was looking for ideas to explain his observations.
Ideas come to those who look for ideas.
Ideas are the byproduct of your imagination. Continue reading
Do what you can, with what you have, where you are. – Theodore Roosevelt.
Innovation is on everyone’s mind today. A recent survey conducted by IBM, comprising of more than 1500 CEOs, ranked innovation as the top priority and a requirement for future growth. Organizations are realizing that to survive in today’s market and to attract information rich customers, they must innovate continuously. Companies like Apple and Google have set a new standard for innovation. Their approach to innovation has not only changed the Tech industry, but also the consumer expectation, which is forcing virtually every industry to change. We have also seen many giants like Blockbuster, Borders, United Airlines disappear as they failed to innovate and adapt to changing environment.
My quest started from similar need to determine what customers want and how to grow the company. I am blessed to live in Silicon Valley, and was able to tap into local resources to figure out what made companies like Apple, Google, SalesForce.com and Facebook so successful, but my challenge was how do I apply their principles to service industry where there is no physical product that you can hold, touch or see. I am in insurance industry and we sell a promise. How do you innovate a promise?
It’s often the employees—rather than outside consultants—who know a company’s products and processes best. According to management experts, many of the most innovative companies tend to solicit ideas from staff throughout the organization, not just the executive ranks (Wall Street Journal, 2011). Continue reading