I greatly admire Jonah Lehrer for his empirical approach to exploring the subjects he write about, and binding copious scientific publications to prove his point. I must admit that I am biased to his writing style since I am a Neuroscience junky myself. I recently read his book Imagine: How Creativity Works, which explores how moments of insights happen, as he calls it “the eureka moments”, and we find solutions to our most daunting problems. This book was a big help to me in launching the Open Innovation Program at my company. Here’s a clip of Jonah Lehrer talking about his book Imagine:
It’s great that you took the time to write this, as it’s an issue
that is very really important to me. Is there any way I
can speak to you? My name’s Polly Gorman and I’d love to discuss this more.