Creativity and Innovation: Jonah Lehrer on “moments of insight”

I greatly admire Jonah Lehrer for his empirical approach to exploring the subjects he write about, and binding copious scientific publications to prove his point. I must admit that I am biased to his writing style since I am a Neuroscience junky myself. I recently read his book Imagine: How Creativity Works, which explores how moments of insights happen, as he calls it “the eureka moments”, and we find solutions to our most daunting problems. This book was a big help to me in launching the Open Innovation Program at my company. Here’s a clip of Jonah Lehrer talking about his book Imagine:

One thought on “Creativity and Innovation: Jonah Lehrer on “moments of insight”

  1. It’s great that you took the time to write this, as it’s an issue
    that is very really important to me. Is there any way I
    can speak to you? My name’s Polly Gorman and I’d love to discuss this more.

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